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Nagblock Standard


Somewhere in late 2014 the web edition of the Austrian newspaper Der Standard reacted to the prevailing usage of ad blockers. They began to selectively present its ad blocking users with a large panel which prompted viewers to either disable the ad blocker or switch to a paid subscription model.

The site took technical measures to prevent anyone from hiding the nag screen and kept improving the robustness of its solution by dynamically creating semi random HTML structures. They invested work in ensuring that all but the most advanced users would fail blocking their screen.

Personally, we feel that Der Standard is well deserving of its claim for monetary compensation as it's one of the best news sources available in Austria today. However, one has to ask oneself whether pestering its user base into subscription by forcing annoying banners upon its screens can be a viable business model? Consider this our attempt at answering this question by providing a Firefox add-on for nag screen circumvention!

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